Sometimes the best places to advertise a painting business are obvious, and sometimes you just have to think outside the box a little bit. In this article, I am not going to talk about newspapers or magazines. While there are exceptions, I really don’t think Print is the best place to advertise for any niche. […]
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This is the first of a series of posts designed to go into the pillars of a sound online marketing strategy. Although I’m writing this article in the context of AreaEcho Banner Ads, it is just as applicable to virtually any marketing tactic. First off, I will just put this out there: Banner ads, unless […]
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This question keeps coming up when people call in, so I figured I would write a blog post about it. The question usually goes something like: “Hey I checked out the website and watched one of the videos, this looks like a great product, but how does it work exactly?” Lets start with Retargeting Let’s […]
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Today is an important day. Can you guess what it is? It marks the one-month point since we brought AreaEcho out of private beta and opened it to the public. This morning, I wrote all of our customers to thank them for putting their trust in a new concept. In that email, I included some […]
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For those of you that don’t know what a USP is.. It’s a very common marketing term and is short for “unique selling proposition”. Generally it’s a one or two sentence statement which says what your business does and why someone should hire you as opposed to hiring another painter. Your USP should convey what […]
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How do you gauge a customer’s interest? By whether or not they click on your ad. If they don’t click, they’re probably not interested in your offer, right? Actually, that isn’t always the case. Sometimes the reason people don’t click is simply because you didn’t tell them to. That is where the call-to-action comes in. […]
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Well, we’ve only been live just a few short days and we’ve already opened up another category: Fitness Classes & Personal Training. What started out as a referral (which I planned to turn down, by the way) from a trusted friend turned into an office-wide debate. And I lost. You see Daryin and Alex are […]
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Ok, I will admit it.. I’m like a kid with a new toy. I had so much fun putting together the video for painting contractors that I decided to do another one. This time it is for Real Estate Agents and has been added to the landing page. So, without further adieu, I present to […]
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I just put the finishing touches on our first “explainer” video for AreaEcho. I’ve gone ahead and added it to the Painter Landing Page but thought it was “blog worthy” so I wanted to share it here as well. I plan to make another one soon, so keep an eye here to see how it […]
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First off, I want to say a special THANK YOU to our beta testers. Seriously, you guys ROCK and without you, we wouldn’t be making this announcement today! And that announcement is: AreaEcho is now LIVE and available to the public! That is right! We’re out of private Beta 5 days before our scheduled launch […]
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