Jim Mosier
Author Archives: Jim Mosier

The art of the offer: Getting People To Click Your Ads

The Art Of The Offer: Getting People To Click Your Banner Ads

This is the first of a series of posts designed to go into the pillars of a sound online marketing strategy.  Although I’m writing this article in the context of AreaEcho Banner Ads, it is just as applicable to virtually any marketing tactic. First off, I will just put this out there: Banner ads, unless […]

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We’re definitely on to something..

We're Definitely On To Something..

Today is an important day. Can you guess what it is? It marks the one-month point since we brought AreaEcho out of private beta and opened it to the public. This morning, I wrote all of our customers to thank them for putting their trust in a new concept. In that email, I included some […]

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The importance of a call-to-action in your banner ad

The importance of your call to action

How do you gauge a customer’s interest?  By whether or not they click on your ad.  If they don’t click, they’re probably not interested in your offer, right?  Actually, that isn’t always the case.  Sometimes the reason people don’t click is simply because you didn’t tell them to.  That is where the call-to-action comes in.  […]

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