We’re definitely on to something..
Today is an important day. Can you guess what it is? It marks the one-month point since we brought AreaEcho out of private beta and opened it to the public. This morning, I wrote all of our customers to thank them for putting their trust in a new concept. In that email, I included some […]
Continue readingA Painter’s USP and his banner ad
For those of you that don’t know what a USP is.. It’s a very common marketing term and is short for “unique selling proposition”. Generally it’s a one or two sentence statement which says what your business does and why someone should hire you as opposed to hiring another painter. Your USP should convey what […]
Continue readingThe importance of a call-to-action in your banner ad
How do you gauge a customer’s interest? By whether or not they click on your ad. If they don’t click, they’re probably not interested in your offer, right? Actually, that isn’t always the case. Sometimes the reason people don’t click is simply because you didn’t tell them to. That is where the call-to-action comes in. […]
Continue readingNew Category: Welcome Fitness Classes & Personal Training!
Well, we’ve only been live just a few short days and we’ve already opened up another category: Fitness Classes & Personal Training. What started out as a referral (which I planned to turn down, by the way) from a trusted friend turned into an office-wide debate. And I lost. You see Daryin and Alex are […]
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