The art of the offer: Getting People To Click Your Ads
This is the first of a series of posts designed to go into the pillars of a sound online marketing strategy. Although I’m writing this article in the context of AreaEcho Banner Ads, it is just as applicable to virtually any marketing tactic. First off, I will just put this out there: Banner ads, unless […]
Continue readingThe importance of a call-to-action in your banner ad
How do you gauge a customer’s interest? By whether or not they click on your ad. If they don’t click, they’re probably not interested in your offer, right? Actually, that isn’t always the case. Sometimes the reason people don’t click is simply because you didn’t tell them to. That is where the call-to-action comes in. […]
Continue readingNew Category: Welcome Fitness Classes & Personal Training!
Well, we’ve only been live just a few short days and we’ve already opened up another category: Fitness Classes & Personal Training. What started out as a referral (which I planned to turn down, by the way) from a trusted friend turned into an office-wide debate. And I lost. You see Daryin and Alex are […]
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