A few of the best places to advertise a painting business
Sometimes the best places to advertise a painting business are obvious, and sometimes you just have to think outside the box a little bit. In this article, I am not going to talk about newspapers or magazines. While there are exceptions, I really don’t think Print is the best place to advertise for any niche. […]
Continue readingThe art of the offer: Getting People To Click Your Ads
This is the first of a series of posts designed to go into the pillars of a sound online marketing strategy. Although I’m writing this article in the context of AreaEcho Banner Ads, it is just as applicable to virtually any marketing tactic. First off, I will just put this out there: Banner ads, unless […]
Continue readingA Painter’s USP and his banner ad
For those of you that don’t know what a USP is.. It’s a very common marketing term and is short for “unique selling proposition”. Generally it’s a one or two sentence statement which says what your business does and why someone should hire you as opposed to hiring another painter. Your USP should convey what […]
Continue readingThe importance of a call-to-action in your banner ad
How do you gauge a customer’s interest? By whether or not they click on your ad. If they don’t click, they’re probably not interested in your offer, right? Actually, that isn’t always the case. Sometimes the reason people don’t click is simply because you didn’t tell them to. That is where the call-to-action comes in. […]
Continue readingNEW VIDEO: AreaEcho for Painting Contractors Explained
I just put the finishing touches on our first “explainer” video for AreaEcho. I’ve gone ahead and added it to the Painter Landing Page but thought it was “blog worthy” so I wanted to share it here as well. I plan to make another one soon, so keep an eye here to see how it […]
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